News, insights & how-to guides.

Distributed Media Lab (DML) and Blue Lena are working together to bring premium topical content and new revenue streams to local media publishers nationwide.

Founded by media professionals committed to supporting sustainable, independent journalism, both organizations share a mission of helping local publishers thrive in a rapidly evolving digital landscape.

The California News Hub: Local publishers sharing content to reach a larger audience and grow new revenue streams.

Distributed Media Lab & California Local News Fellowship

Expanding Impact for Local Journalism Across California

NOAN Partners with Distributed Media Lab to Empower Local Publishers with Advanced Content Marketing Solutions

In a groundbreaking collaboration designed to supercharge the digital publishing landscape, NOAN, the AI-native workspace for business, has joined forces with Distributed Media Lab (DML), a pioneer in content syndication and distribution technology.

Public Media Venture Group (PMVG) and Distributed Media Lab (DML) partner to grow audience and revenue for Public Media and local news publishers.

DML and PMVG will work together to identify and engage premier public and private local media companies as well as nonprofit news organizations to lead state and regional syndication networks for distributing news stories of regional interest.

EdSource and Distributed Media Lab partner to create the California Education News Network with funding from Google News Initiative

Distributed Media Lab (DML) and the nonprofit newsroom EdSource are partnering to create the California Education News Network with funding from the Google News Initiative.

Invest in Sustainable Journalism!

Check out our opportunity to become an investor in DML!

DML partners with The Content Engine in Switzerland to power scaled content distribution for global brands and NGOs

DML’s proprietary technology expands clients’ marketing capabilities with broad and targetable premium placement for branded and sponsored content.

Scale Your Audience with DML Web Distribution

Distributed Media Lab recently expanded its technology offerings to provide audience extension via programmatic advertising campaigns.

How Distributed Media Lab Is Using ChatGPT

ChatGPT has taken the technology world by storm. DML is uniquely positioned to explore the benefits of using AI across a range of commercial activities.

Custom Content Collections Help Advertisers Stand Out

DML and the Meta Branded Content Project offer custom content solutions to publishing partners to help their clients stand out, build brand authority, engage with their audiences, and generate awareness. Here's how.

DML Powers Audience Development for Pivotal Climate Journalism Partnership

In an innovative partnership, Distributed Media Lab’s story-sharing technology enabled the Local Media Association’s Covering Climate Collaborative to spread collective journalism across its network. Embeds on the weather pages of Graham Media digital properties represented the collaborative’s most sustained traffic-driving success. Click-through rates surpassed 3%, and daily average impressions routinely topped 5,000 on select Graham properties. The LMA partnership also allowed DML to successfully test its Web Monetization infrastructure and process.

How DML and MBCP Support Journalism Through a Unique Publisher Support Project

The Meta Branded Content Project, in partnership with DML, has helped publishers across the country generate $50 million in revenue. Here's how DML's proprietary technology and comprehensive suite of services support this unique project.

How Programmatic Native Advertising is Transforming Brand Storytelling

Learn how DML's turnkey collection technology enables agencies and brands to distribute high-quality content through programmatic native campaigns.

AMP Is Essential for Powering Web Syndication

AMP is about open web syndication more than page performance or Google search traffic.

Marketplace Minute: How DML Provides High-Performing Custom Content Solutions to Partners

Custom content is a critical part of any successful marketing strategy — and brands know it! Why? Custom content sets advertisers apart from their competitors. It allows them to establish authority in their industry and provides consumers with engaging information to help turn readers into customers.

NBA and NHL Playoffs: Do-or-Die Drama is the Perfect Time for Publishers to Start DML Partnerships

Hardware defines sports legacies. And the coming months are prime time for emerging legends—with the Larry O'Brien Trophy and the Stanley Cup on the line.

Marketplace Minute: Check Out Our New FAQ Section and Streamlined Self-Publish Process

The Distributed Media Lab (DML) team is committed to continuously improving the Marketplace customer experience.Recently, we rolled out two new features to ensure a more streamlined experience for editorial and sales teams.

2022 NFL DRAFT: Fresh Hope For Fanbases & Publishers During Football Offseason's Crown Jewel

April provides a grandiose entree to satisfy football-starved Americans. Entertainment mecca Las Vegas will host the NFL Draft for the first time on April 28-30.

Marketplace Minute: Fly Into Warmer Months With Expanded Travel Coverage

The travel industry is slowly building back as the world continues to recover from the COVID-19 pandemic. Many Americans are looking to get away after months of cautious behavior and staying at home. Check out our free embeddable travel collections.