DML Topics
Premium content and new revenue streams for local media publishers across North America.
Business & Economics
Anchored with Marketplace by American Public Media, the Business and Economics offering brings engaging financial news content providing valuable market insights for diverse audiences.
Anchored by
Live preview of the "4x1" layout
This is an interactive preview. Click on the collection to open the viewer.
Browse a variety of Education Collections in the
DML Marketplace.
Anchored by
Other contributing partners
Live preview of the "3x1" and the "Sidebar" layout
Healthcare
KFF Health News anchors this feed of the highest quality journalism from the premier healthcare news and information source.
Anchored by
Live preview of the "4x1" layout
Food
Celebrating the intersection of food and life, The Splendid Table anchors our Food category with premium digital content.
Anchored by
Live preview of the "4x1" layout
Sports
Leading off with The Guardian’s World Cup coverage of the tournament this summer, the plan is to expand after the 2026 tournament to additional sports like F1.
Anchored by
Live preview of the "Topic" layout
Science & Climate
National Geographic anchors this high-quality scientific content offering in-depth articles and insights from a trusted premium publisher.
Anchored by
Personal Finance & Investing
Anchored by
Embed quality digital content from DML's premium media brand partners
Sports
Business & Economics
Science & Climate
Healthcare
Food
Sports
Leading off with The Guardian’s World Cup coverage of the tournament this summer, the plan is to expand after the 2026 tournament to additional sports like F1.
Business & Economics
Anchored with Marketplace by American Public Media, the Business and Economics offering brings engaging financial news content providing valuable market insights for diverse audiences.
Science & Climate
Scientific American anchors this high-quality scientific content offering in-depth articles and insights from a trusted premium publisher.
Healthcare
KFF Health News anchors this feed of the highest quality journalism from the premier healthcare news and information source.
Food
Celebrating the intersection of food and life, The Splendid Table anchors our Food category with premium digital content.
This is an interactive preview. Click on the collection to open the viewer.
Keep readers engaged on your site
Monetize and measure premium content without sending your audience away
Embedded DML Collection (multiple formats available)
After click, article viewer opens and stays on page.
Deeply engaging on-site user experience
DML’s innovative approach to recommended content is designed to provide user engagement without sending the audience away.
Measurement
DML’s method for content distribution enables the content producer to measure engagement across a distribution network while also providing performance metrics to host publishers.
Monetization
DML offers both direct and indirect monetization channels for new revenue opportunities.
Earn new revenue
Two ways to monetize through sponsored content sold through either direct or indirect channels
Programmatic
Sponsored Content through “DML Open Market”
- Automated revenue generation.
- Includes Sponsored Card links to hosted sponsored content.
- In-article display placements coming soon for enhanced visibility.
- Scalable and seamless integration alongside editorial content providing sponsor premium value.
Direct
Reserved Sponsorship Campaigns
- Reserved sponsorships campaigns.
- Platform supports network-wide campaigns or per domain campaigns.
- Premium value from reserved share of voice and cross referenced engagement with sponsored branded content.
Manage analytics
Measure performance and manage campaigns from centralized analytics
Network Analytics
Access network-wide performance metrics and reporting for all collections and editorial content
Campaign Reports
Get centralized campaign performance data — no need to contact individual publishers for reports
Google Analytics
Add your Google Analytics ID to track content performance with native metrics
Configure the experience to fit your site
Embed one or more layouts to drive engagment on your site.
Similar to the fullpage layout, the Topic layout is designed to take up an entire page (although it doesn't have to).
Monetization tips:
You can promote this page through newsletters and social pages. Traffic audience to this specific URL.
Fullpage Layout
The fullpage layout is desiged to take up an entire page (although it doesn't have to). For publishers that want to maximize engagement, newsletters and social posts can be used to traffic viewers to a page that is dedicated to a fullpage collection.
Sidebar Layout
The sidebar is a great when the 4x1 layout isn't an option for a specific page design. It's not as highly engaging but can often be the easiest to implement.
4x1 Layout
This is our highest engaging layout. It's a vercitile layout that works particularly well as an in-article placement.
3x1 is a vercitile layout that works particularly well as an in-article placement.
Our most visually compelling layout. The One Plus Three layout is possibly our most underated layout with a variety of use cases.
How to Participate
Get started in three simple steps
Browse & Select Content
Go to the DML Marketplace, browse available content "collections".
Visit Marketplace ->Select Layout and Embed Code
Copy and paste the generated code on owned websites.
Questions?
Reach out to learn more about DML Premium Content and how it can benefit your local media publication.
info@distributedmedialab.com
