The web has evolved to favor platforms that consolidate audience and data, thereby gaining centralized control over the economics of the environment.
Distributed Media Lab is focused on leveling the playing field and driving market opportunity for quality publishers, while providing a compelling user experience centered around quality and relevant content, distributed in a way that is designed to flow naturally across the decentralized architecture of the open web.
We help publishers become digital platforms able to aggregate and syndicate with absolute efficiency.
Distributed Media Lab operates DML Marketplace and DML Hub, technology platforms that make it easy to embed and distribute collections of content across the web. To see example collections visit our Explore page.
DML is the vision of David Gehring and Sam Parnell. After selling his last company to Google in October 2017, Gehring founded DML in January 2018 with Parnell, previously the CTO at Bleacher Report.
DML partners with industry associations including the Local Media Association (LMA) to power The Branded Content Project and the Local Media Consortium (LMC).