Expanding Impact for Local Journalism Across California

DML and PMVG will work together to identify and engage premier public and private local media companies as well as nonprofit news organizations to lead state and regional syndication networks for distributing news stories of regional interest.

Distributed Media Lab (DML) and the nonprofit newsroom EdSource are partnering to create the California Education News Network with funding from the Google News Initiative. 

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DML’s proprietary technology expands clients’ marketing capabilities with broad and targetable premium placement for branded and sponsored content.

Distributed Media Lab recently expanded its technology offerings to provide audience extension via programmatic advertising campaigns.

ChatGPT has taken the technology world by storm. DML is uniquely positioned to explore the benefits of using AI across a range of commercial activities.

DML and the Meta Branded Content Project offer custom content solutions to publishing partners to help their clients stand out, build brand authority, engage with their audiences, and generate awareness. Here's how.

In an innovative partnership, Distributed Media Lab’s story-sharing technology enabled the Local Media Association’s Covering Climate Collaborative to spread collective journalism across its network. Embeds on the weather pages of Graham Media digital properties represented the collaborative’s most sustained traffic-driving success. Click-through rates surpassed 3%, and daily average impressions routinely topped 5,000 on select Graham properties. The LMA partnership also allowed DML to successfully test its Web Monetization infrastructure and process.

The Meta Branded Content Project, in partnership with DML, has helped publishers across the country generate $50 million in revenue. Here's how DML's proprietary technology and comprehensive suite of services support this unique project.