Reference · Ad-Units
Ad-unit Guide.
A visual reference for DML's ad units — what each one is, and exactly where it appears across the Collection and the article Viewer.
The ad-units
DML serves four ad units. One is a bundle of three creatives that spans the Collection and the Viewer; the other three are single placements within an article.
Collection Universal
A single ad unit made of three separate creatives: a Sponsor Logo 120×20, a Sponsored Content Card, and a Right Rail 300×250.
TOAP
Top of article page
A banner at the top of the article page. 728×90
MOAP
Middle of article page
A unit placed partway down the article. 300×250
BOAP
Bottom of article page
A banner at the end of the article. 728×90
In the Collection
On a collection page, two of the three Collection Universal creatives appear: the Sponsor Logo beside "Presented By," and the Sponsored Content Card in the grid.
Collection Universal (1/3 & 2/3) — the Sponsor Logo 120×20 and the Sponsored Content Card.
In the Viewer
Inside the article viewer, readers see the remaining placements — the third Collection Universal creative plus the three in-article units.
TOAP728×90 at the top of the article, and the Right Rail 300×250 — Collection Universal (3/3) — in the sidebar.
MOAP 300×250 — placed partway down the article.
BOAP 728×90 — the banner at the end of the article.
Together, the three Collection Universal creatives — Sponsor Logo, Sponsored Content Card, and Right Rail — make up one unit sold as a package.