Marketplace Minute: Fly Into Warmer Months With Expanded Travel Coverage

July 30, 2023

Women stands with luggage in airport departures area

The busy summer travel season is right around the corner, providing exciting opportunities for newsrooms and sales teams!

The travel industry is slowly building back as the world continues to recover from the COVID-19 pandemic. Many Americans are looking to get away after months of cautious behavior and staying at home.

An Expedia Group survey found that: “people value travel and personal time more than ever, with 78% of respondents being most interested in taking frequent short trips.” The survey also found that 81% of respondents plan to take at least one vacation in the next six months.

In addition, the downsizing trend that struck the travel and hospitality industry in 2020 may be over as hiring in the field is set to rebound. The World Travel & Tourism Council predicts “total jobs across the U.S. travel & tourism sector will rise above pre-pandemic levels at 16.72 million jobs.”

According to Deloitte’s 2022 U.S. Travel Outlook, the return of international travel is slow but likely to increase as “Americans who could only travel domestically for two years opt for long-awaited trips abroad.” Deloitte’s report also cautions that the hesitancy to travel among an older U.S. demographic could delay the recovery. It says, “36% of Americans older than 55 plan to travel compared to 45% of 18-to-34-year-olds.

These numbers indicate that now is the time to add DML’s free, premium, curated travel collections to your website. It’s an easy way to expand your coverage and connect with the many audiences seeking travel content.

For Newsrooms

Trending Travel News

Our editors hand-curate the Trending Travel News collection of information on airlines and airports, vacations, destinations and travel hacks daily. It includes cherry-picked content from top publishers that your readers can trust and use to stay apprised of the latest industry news.

Optimizing Your Travel

Readers are looking for feature-style travel stories that focus on budget travel, travel hacks, sustainable travel, financial rewards, and much more. Our Optimizing Your Travel collection of hand-curated content is updated weekly to give them just that! Like all our collections, it’s free to embed and requires just a simple embed code!

For Sales Teams

Statistics indicate an industry with potential sponsors that will be chomping at the bit for ways to connect with energized and engaged travelers itching to cure their wanderlust.

That’s why Distributed Media Lab and the Meta Branded Content Project in May will launch Travel Time, a brand new series as part of its 10 collections of high-quality, premium, branded content that connects engaged readers with the sponsors trying to reach them.

Travel Times

The Meta Branded Content Project’s expert writers leverage Travel Time’s four content pillars to provide engaging, topical content related to travel. They are:

Potential sponsors include travel agencies and booking sites, airports, airlines, luggage stores, banks and credit unions, big-box retailers, grocery stores, and many more.

The Travel series will replace The Entertainer; a series focused on seasonal activity ideas and topical tips for entertaining during holidays. The Entertainer will likely return for the 2022 holiday season, from Nov. 1-Dec. 31, 2022.

Sample articles for May include:

Don’t wait! Get your client list together and start presenting this content to potential sponsors for Q2 and beyond. As always, the Meta Branded Content Project and DML teams are always on standby to help. Want access to all 10 of our turnkey lifestyle series, Branded Badge Certificate training, or one-on-one support? You can also email us at

Caitlin Hendee
Director of Editorial
Distributed Media Lab

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