Cary, NC - May 26, 2026

BlueLena and Distributed Media Lab (DML) are partnering to help local media publishers grow audience engagement and generate new revenue through premium topical content and innovative monetization strategies. Founded by media professionals committed to supporting sustainable, independent journalism, both organizations share a mission of helping local publishers thrive in a rapidly evolving digital landscape.

Immediate Access to World Cup and Premium Lifestyle Content

Through this collaboration, DML is making premium content from leading national media organizations — including The Guardian and American Public Media — available to publishers nationwide. Current offerings include World Cup and professional soccer coverage from The Guardian, business and economics reporting from Marketplace, and food and recipe content from The Splendid Table.

Local publishers can easily integrate these curated content collections into their websites using customizable embeddable layouts provided through the DML Marketplace. Content updates automatically to keep collections fresh and engaging for readers.

BlueLena is working with DML to help publishers maximize the value of this premium content strategy by driving audience growth, increasing engagement, and creating sustainable revenue opportunities through DML’s Open Market monetization platform, revenue share program, and direct local sponsorship sales.

Publishers interested in adding World Cup, Business & Economics, or Food content to their websites can visit the DML Marketplace to select and customize embed layouts for their sites. Publishers can also contact DML through the registration form to express interest in participating in the revenue share program.

And BlueLena publishers can contact support@bluelena.io for assistance with activating any of these options, including support for your onsite and newsletter setup.

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