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Getting Started with State News Hubs

State News Hubs are a way for local news publishers to share stories with one another through a simple and efficient feed.

State News Hubs are designed to help publishers reach a geographically broader audience and earn additional revenue.

As a contributor, publishers can reach a broader audience through distribution to other local news websites across the state or region.

As a host publisher in the network, local news organizations can provide broader news coverage to their readers and can participate in new revenue opportunities.

Here's how it's working in California

The California News Hub is hosted by KQED. 

Revenue:

  • Currently sponsored by the Monterey Bay Aquarium providing monthly revenue shared with the local publishers hosting the feed.

Content & distribution:

  • Curating stories from 25-30 contributors
  • Feed is embedded on 30 local news websites.

Audience

  • Currently reaching 1.5M views across the state and growing; This includes 3+M monthly ad impressions and growing.

If you’re interested in starting a news hub for your state get in touch with us at info@distributedmedialab.com.

If you are a California local news publisher and interested in joining the California News Hub:

Getting started as a host publication (adding a collection to your site) 

  1. Log in to dml.market
  2. Navigate to the Storefront
  3. Select the Section, then the Collection you’d like to embed
  4. Click the blue “Get Embed Code” button
  5. Select the layout you’d like to embed using the dropdown menu at the top of the preview
  6. Copy the code and paste it into your HTML page or template. Refer to the Installation Guide for additional guidance
  7. Distributed Media Lab will reach out through bill.com to get you set up for payment

Why you want to be a host publication:

  • Help distribute quality local news stories from publications across your state.
  • Earn a share of advertising revenue based on impressions from your site. More engagement means more revenue.
  • Contribute to a healthy and diverse local news economy.

Getting started as a contributor publication (add your stories to a State News Hub and expand your impact)

  1. Fill out and sign a Content License Agreement with Distributed Media Lab
  2. Once the CLA is signed, we will start curating and distributing your articles through our statewide collection – increasing your audience and influence!

Why you should become a contributor:

  • Get your stories seen by thousands more readers across your state
  • Widen your distribution network and grow as a publisher without taking extra resources from your staff
  • Strengthen your local brand and editorial impact
  • Join a collaborative community of online publishers

Hosts can collect a larger share of network revenue by securing advertisers. 

Local publishers also have the opportunity to sell sponsorships that run across the State News Hub network. This is a great option for publishers with large advertisers who want to reach beyond a local audience – like regional brands, statewide organizations, or tourism clients looking to attract audiences from other parts of California.

For more information, contact us at info@distributedmedialab.com. 

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