For Publishers

DML Premium Content

Premium content and new revenue streams for local media publishers across North America.

Keep readers engaged on your site

Monetize and measure premium content without sending your audience away
Embedded DML Collection (multiple formats available)
After click, article viewer opens and stays on page.
Deeply engaging on-site user experience
DML’s innovative approach to recommended content is designed to provide user engagement without sending the audience away.

Multiple stories are available in DML’s unique “collection” design.
Measurement
DML’s method for content distribution enables the content producer to measure engagement across a distribution network while also providing performance metrics to host publishers.
Monetization
DML offers both direct and indirect monetization channels for new revenue opportunities.

Two ways to monetize

Sponsored content sold through direct or indirect channels.
Programmatic
Sponsored Content through “DML Open Market”
  • Automated revenue generation.
  • Includes Sponsored Card links to hosted sponsored content.
  • In-article display placements coming soon for enhanced visibility.
  • Scalable and seamless integration alongside editorial content providing sponsor premium value.
Direct
Reserved Sponsorship Campaigns
  • Reserved sponsorships campaigns.
  • Platform supports network-wide campaigns or per domain campaigns.
  • Premium value from reserved share of voice and cross referenced engagement with sponsored branded content.

Centralized analytics

Measure performance and manage campaigns from a single dashboard
Network Analytics
Access network-wide performance metrics and reporting for all collections and editorial content
Campaign Reports
Get centralized campaign performance data — no need to contact individual publishers for reports
Google Analytics
Add your Google Analytics ID to track content performance with native metrics
Content

Embed quality digital content from DML's premium media brand partners

Sports
Business & Economics
Science & Climate
Healthcare
Food
Sports
Leading off with The Guardian’s World Cup coverage of the tournament this summer, the plan is to expand after the 2026 tournament to additional sports like F1.
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Business & Economics
Anchored with Marketplace by American Public Media, the Business and Economics offering brings engaging financial news content providing valuable market insights for diverse audiences.
Live Preview
Science & Climate
Scientific American anchors this high-quality scientific content offering in-depth articles and insights from a trusted premium publisher. LIVE DEMO
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Healthcare
KFF Health News anchors this feed of the highest quality journalism from the premier healthcare news and information source. LIVE DEMO
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Food
Celebrating the intersection of food and life, The Splendid Table anchors our Food category with premium digital content.
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How to Participate

Get started in two simple steps
1
Browse & Embed Content
Go to the DML Content Hub, browse available content "collections" and get the embed codes to place on owned websites.
Visit Content Hub ->
2
Select layout and place code on owned websites
Context here
Contact DML

Ready to Get Started?

Reach out to learn more about DML Premium Content and how it can benefit your local media publication.
info@distributedmedialab.com