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Distributed Media Lab’s mission is to help establish a more viable economic framework for quality original content on the open web.

The web has evolved to favor platforms that consolidate audience and data, thereby gaining centralized control over the economics of the environment.

Distributed Media Lab is focused on leveling the playing field and driving market opportunity for quality publishers, while providing a compelling user experience centered around quality and relevant content, distributed in a way that is designed to flow naturally across the decentralized architecture of the open web.

We help publishers become digital platforms able to aggregate and syndicate with absolute efficiency.

Media + Tech is hard. Experience matters.

DML is the vision of David Gehring and Sam Parnell. After selling his last company to Google in October 2017, Gehring founded DML in January 2018 with Parnell, previously the CTO at Bleacher Report. Joining the team in 2020 to build the foundation for DML’s commercial operations, Jared Merves brings years of experience spanning publishers and brands such as Dallas Mornings News, Tegna and Cars.com.

Meet the Team

Dave GehringDave GehringCEO // Cofounder
Sam ParnellSam ParnellCTO // Cofounder
Jared MervesJared MervesCRO
Jessica Dalle NogareJessica Dalle NogareDir. Partnerships
Jarrett ShafferJarrett ShafferDir. Operations
Kevin GilbertKevin GilbertSenior Engineer

Distributed Media Lab benefits from individual investors with backgrounds coming from companies like: