FAQ / Custom Content

What is Custom Content?

Custom content is an article or series that the DML team will create to communicate a brand’s story, promotion, topic, event, etc. Custom content helps brands build authority, connect with target audiences and generate interest.

This option is our best practice because it provides the most value to the brand and the readers. Please note that the article will need to be published before it can be incorporated into the Collection. To do this: 

  • You can either add an AMP’d Sponsored Content Article written and published by the Brand 
  • Add a Sponsored Content Article from your publisher’s website. We also recommend upselling your package and creating sponsored content for brands. 

Our Content Studio can provide you with Custom Content. Simply fill out a Custom Content request here or contact Caitlin@distributedmedialab.com for more information. 

Are there any requirements to include Custom Content in a Collection?

Custom Content that appears in a Collection must be AMP’d.

What is AMP’d content?

AMP stands for Accelerated Mobile Pages. AMP’d content restricts HTML/CSS and JavaScript, helping web pages load faster and perform optimally across devices and distribution platforms. 

Can I extend the dates of the campaign?

Yes, you can extend and reduce the dates as long as it’s less than 10 business days from the date of the launch.

How can I tell if a piece of content is AMP’d?

Many AMP’d articles are already included within the console and can be found via an article search. Install this Chrome extension to confirm whether a piece of content is AMP’d. 

What assets do I need to collect to launch a sponsorship?

For an ad campaign sponsorship, you will need the following assets:

  • What type of branded content should be included?
  • Amp'd Content
  • Image Asset - 300 pixels x 200 pixels
  • Headline Copy - Maximum 50 Characters
  • Amp URL
  • Native Display
  • Image Asset - 300 pixels x 200 pixels
  • Headline Copy - Maximum 50 Characters
  • Click-Through URL
  • Sponsor Branding Logo
  • Asset - 20 pixels height
  • Click-Through URL
  • Sponsor Viewer Right Rail
  • Asset - 300x250 pixels height
  • Click-Through URL

If the ad campaign sponsorship will include in-article ads, please also include the following assets:

  • Top of Article Page (TOAP)
  • Asset
  • Desktop Asset - 728x90
  • Mobile - 320x50
  • Click-Through URL
  • Middle of Article Page (MOAP)
  • Asset
  • Desktop and Mobile Asset - 300x250
  • Click-Through URL
  • Bottom of Article Page (BOAP)
  • Asset
  • Desktop Asset - 728x90
  • Mobile - 320x50
  • Click-Through URL

What happens when I click “request quote”?

A Custom Content request form will ask you a series of questions that will allow the DML team to create content that aligns with your brand’s tone, voice and objectives. Once the form is complete, a DML representative will touch base with you to outline next steps. 

What is native display advertising?

With native display advertising, the advertiser shares a promotion ad with a click-through URL placed in the last card of the Collection.

What happens when I click “create new request”?

The “create new request” button will allow you to view custom content options and pricing.