Marketplace Minute: March Into Healthcare with DML Collections

Marketplace Minute: March Into Healthcare with DML CollectionsPhoto: FatCamera via Getty Images

The COVID-19 pandemic is waning in many parts of the world. Still, the profound and lasting impacts it created will reach many years into the future.

Spending on U.S. national healthcare reached a staggering $4.1 trillion in 2020 and experts estimate that that number will balloon to $8.3 trillion by 2040, according to an Insider Intelligence report.

A significant chunk of that spending will go to advertising. A Statista report found that U.S. healthcare companies have an average marketing budget of $7.7 million. Meanwhile, readers are hungry for engaging, healthcare-related topics to consume, whether the latest on COVID or lifestyle content focused on mental wellness, fitness and healthy living.

That means a whole world of opportunities is waiting in the healthcare industry, looking for unique chances to connect with engaged, target audiences. And DML collections are the perfect solution, allowing publishers to bring readers the content they crave. Our collections also fill coverage gaps and create new revenue streams by connecting those readers with healthcare industry advertisers.

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For Newsrooms

Health Care Costs

This customized collection from trusted publisher Kaiser Health News explores how the U.S. healthcare system works. As employers expect healthcare costs to rise 5.2% in 2022, this collection is just the thing consumers need to stay informed. Readers will find critical news on drug pricing, government developments in health law, trends in insurance coverage, and more.

COVID Dispatch

The world is awaiting the end of the COVID-19 pandemic, so any content with that focus is sure to be a top engager for readers. DML’s COVID Dispatch collection is an easy supplement to your newsroom’s own coverage. It includes information on the latest news, research and studies, financial and economic impacts, political intersections and more—all from premium publishers across the web.

Behavioral Health Bulletin

Behavioral health has long been a quiet struggle in the healthcare industry as cultural acceptance has been slow to meet the growing need. The pandemic has shaken that up even more, with the pandemic worsening stressors. In fact, estimates suggest that at least one-in-four people experience significant behavioral illness at some point in life, according to a Deloitte report focused on the future of behavioral healt. Our Behavioral Health Bulletin collection gathers expert insights, opinion pieces, studies, topical news and tips from top publishers across the web. Embedding the collection is a simple, straightforward way for newsrooms to provide additional coverage of a critical topic for individuals and businesses alike.

For Sales Teams

Healthy Living

Many Americans struggle when it comes to healthy eating. For example, according to the U.S. Food and Drug Administration, about 90% exceed the nutritionists' recommendation for daily sodium intake. High sodium levels can lead to diseases like cardiovascular disease, stroke, and hypertension, taking a toll on the U.S. healthcare system. In fact, American nutrition statistics reported by the U.S. Dept. of Health and Human Services found that the industry could save around $20 billion in medical costs if the average person reduces daily sodium intake by 1,200mg. Healthy recipe roundups for people in a hurry or looking to leverage in-season ingredients are among the topics covered in the Healthy Living collection. This topical collection affords sales reps a significant opportunity to associate their name with content that can drive change while connecting them with local healthcare companies.

Active Aging

Seniors who focus on their fitness, nutrition, and mental wellness enjoy a better quality of life and may even extend their years. In fact, a comprehensive report from the National Council on Aging found that many seniors suffer from chronic health conditions, behavioral health issues and a lack of physical activity. Sales teams will find the Active Aging collection a perfect product to pitch to retirement communities, assisted living facilities, hospitals and medical device providers.

Women’s Wellness

More women are likely to face difficulties in securing quality healthcare due to adverse public policy consequences, underrepresentation in research and variations in outcomes compared to men. In fact, a 2018 study published in the Annals of Internal Medicine found that:

  • Women are likely to live longer than men, meaning they require more healthcare.
  • Women are more likely to have one or more chronic diseases compared to men.
  • Women in the LGBTQ community are more likely to face health disparities.
  • Women are more likely to be uninsured and therefore less likely to utilize preventative services.

These are just some of the reasons why sponsors—beauty brands, wellness centers, gyms, supermarkets, big-box retailers and hospitals—are looking to get behind content that tackles ways to counteract these alarming statistics. Fitness, nutrition, skincare and mental wellness are all a critical part of women’s health. Every article in the Women’s Wellness collection focuses on these crucial issues. Embed the collection today for an easy way to provide sponsors with content that can make a significant difference in readers’ lives.

What are you waiting for? Take advantage of the tremendous opportunities in the healthcare sector by sharing the collections found in the DML Marketplace. You can also email us at for additional information.

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Caitlin Hendee

Caitlin Hendee
Director of Editorial
Distributed Media Lab