A Simple, Expanded Sports Coverage Solution for Your Newsroom

DML SportsPhoto: Getty Images

Local newsrooms have to be more resourceful and innovative to provide sports coverage amid depleting resources.

Meanwhile, readers’ demand for sports content remains as high as it’s ever been. National outlets and sports aggregators capitalize on the situation by swiping local audience shares with their coverage.

Luckily, our turnkey content distribution solution gives local newsrooms a way to keep those readers on their websites, consuming the content they crave without forcing them to head to alternative publishers. Our sports collections deliver high-quality, engaging sports news from trusted publishers across the web, all with one simple embed code you can host within your website infrastructure.

We’re excited to tell you about the sports opportunity in detail and show you how we can benefit your organization. Join our free online training webinar on Thursday, Nov. 18 from 2-3 p.m. EST/11 a.m.-12 p.m. PST.

Register Now

What DML Offers

Partners can use the DML Marketplace to add collections that cover the sports and leagues that fans crave, like the NFL, NBA, MLB, NHL and MLS, as well as NCAA football and basketball. We also have collections covering auto racing, golf, combat sports and tennis—plus global coverage for tentpole events like the Olympics and World Cup.

DML Sports has content solutions to serve a multitude of nuanced publisher needs. Our trending collection serves as a front page for sports and is especially useful for publishers interested in providing readers with a broad view. If you’re launching a sports product exclusive to a local market, we provide individual team collections for most North American pro teams and select top college teams. And for publishers seeking coverage beyond the local market, we offer collections that span specific leagues (ex: NFL, NBA, etc).

Our collections consist of curated content from trusted national and local sources, ranging from ESPN and Sports Illustrated to newspapers and regional ABC, NBC, CBS and FOX affiliates. Our team prioritizes original reporting over aggregation but also accounts for paywalls to maximize user experience.

Coming in 2022

The 2022 sports calendar is packed with exciting engagement and advertising prospects. A pair of global megaevents next year offer rare bookend headliners in the Olympics and World Cup. Accompanied by the ever-expanding yearly offering from top pro and college leagues, there is no shortage of sporting events in 2022 to capture fans’ attention.

Whether you’re interested in starting sports coverage, expanding your existing sports audience, or capitalizing on massive audiences during tentpole events, our wide variety of collections have you covered. Here’s a look at what’s on tap:


  • College Football: Bowl season, Playoff, Title Game (Jan. 1-10)
  • NFL Postseason (Jan-Feb)
  • Super Bowl (Feb. 13)
  • Winter Olympics (Feb. 4-20)
  • Men’s College Basketball: NCAA Tournament (Starts Mar. 15)
  • NFL free agency officially starts (Mar. 16)
  • MLB Opening Day (Mar. 31)


  • Men’s College Basketball: Final Four, National Title Game (Apr. 2-4)
  • NFL Draft (Apr. 28-30)
  • NBA Postseason (Apr-June)
  • NHL Postseason (Apr-June)
  • NBA Draft (June 23) + free agency


  • College Football Season Kickoff
  • NFL Season kickoff
  • MLB Postseason + World Series
  • NBA Season Tip-Off
  • NHL Season Begins


  • College Basketball Season Tip-off
  • MLB Hot Stove Season (Winter Meetings, free agency, trades)
  • World Cup (Nov. 21-Dec. 18)

In between, we’ll offer coverage of everything from the Daytona 500 and Wimbledon to The Masters and Champions League soccer.

Collections Are Easy to Embed, Versatile

Our technology platform offers content distribution solutions that function across content management systems, disparate media companies and websites. The HTML code is easy to implement, and we have resources to assist you with getting the collections live on your site. We offer various layout and display options (4x1, 3x1, 2x2, full-page, etc.). Explore our website to find out what will work best for your needs and to find out how to get started with our collections.

How You Can Monetize Collections

Our sports collections do more than expand coverage for hungry readers. They also open the door to conversations with countless brands that you can approach with offers for sponsorship. Whether it’s grocery stores, restaurants, big-box retailers, car dealerships, furniture stores, sports betting sites or beer and liquor brands, sports can offer a gateway to fresh, fruitful sponsor relationships. To learn more about monetization opportunities, contact support@distributedmedialab.com.

Next Steps

Interested in learning how to embed a sports collection, selling sports collections to sponsors or learning more about what DML Sports can offer? We are hosting an introductory training call on Thursday, Nov. 18 from 2-3 p.m. EST/11 a.m.-12 p.m. PST.

Register for this free online webinar

If you’re interested in getting started sooner, contact me directly at chris@distributedmedialab.com.

The 2022 sports year promises to be memorable. Have DML Sports make it unforgettable for your organization. Get in touch with us today, and let’s get started!

Chris Cornell

Chris Cornell
Dir. Sports & Special Projects
Distributed Media Lab